I’m a leading strategic communicator in Minnesota’s clean energy industry.

dan-thiede-gradient-right

For over 13 years I have been building the clean energy and climate movement in Minnesota and the Midwest through community-based outreach, engagement, and assistance programs with the Clean Energy Resource Teams. During that time I have become a clean energy communications leader with a passion for solving the climate crisis, empowering communities, advancing racial and economic equity, and building relationships. I have a master’s degree in Strategic Communications and received a 40 Under 40 Award from Midwest Energy News in 2017 for my storytelling and movement-building efforts.

Experience

13+ years of clean energy & climate movement building & communications for a better world.

University of Minnesota Extension Regional Sustainable Development Partnerships

CERTs Strategic Communications and Engagement Director | 2017 – Present
CERTs Communications Manager | 2014 – 2017
CERTs Communications Coordinator | 2010 – 2014

Create and implement strategic plans. Convene diverse partners around shared goals to build clean energy in Minnesota. Grow Minnesota’s clean energy networks and movement. Drive adoption through education, outreach, narrative change, behavior change, technical assistance. Design and run communications campaigns and programs. Manage marketing, social media, websites, design, writing, conferences. Set content strategy and editorial plan, conduct storytelling. Lead PR and media relations, act as key spokesperson. Support seed grant program. Hire and direct communications staff.

The Minnesota Project

Clean Energy Program Coordinator | 2008 – 2010
Clean Energy Program Assistant | 2007 – 2008

Acted as lead communications and research staff for suite of Midwest clean energy and climate efforts. Helped start youth climate and city sustainability programs. Managed education and behavior campaigns. Convened diverse partnerships for policy and implementation.

Private Consulting Business

Communications Specialist | 2006 – Present

Provide writing, PR, design, web, and marketing services for Midwest climate and clean energy organizations. Select clients:

  • Clean Energy Economy Minnesota
  • Great Plains Institute
  • Winneshiek Energy District
  • RE-AMP Network
  • Midwest Renewable Energy Association

Education

I’m always listening & learning.

University of Minnesota School of Journalism

Strategic Communications, M.A. | 2012 – 2014

Degree focused on study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. Personal research emphasis on consumer decision-making for renewable energy.

University of St. Thomas

English Writing + Geography, B.A. | 2003 – 2007

Double major in English with a writing emphasis and Geography, minor in Environmental Studies. Graduated summa cum laude with honors.

Skills

Here’s what I’m really good at:

Core

Strategic Planning
100%
Movement Building
100%
Thought Leadership
100%
Relationship Development
100%

Strengths

Communications
100%
Outreach + Education
100%
Public Speaking
100%
Public Relations
100%
Growing Networks
100%
Partnership Building
100%
Behavior Change
100%
Listening + Learning
100%

Technical

Writing + Editing
100%
Program Management
100%
Graphic Design
100%
Social Media
100%
Climate + Cleantech
80%
Policy + Research
80%
Grant Management
60%

Software

Microsoft Office
100%
Adobe Creative Suite
100%
Wordpress
80%
Drupal
80%
Salesforce
60%
ArcGIS
60%
Get in touch

Drop me a line, I'd love to connect!