I’m a leading strategic communicator in Minnesota’s clean energy industry.

dan-thiede-gradient-right

Over the last ten years I have directed communications for energy efficiency and renewable energy programs in Minnesota, while also consulting for several organizations. During that time I have become an energy communications leader with a passion for planning, outreach, and project management. I also have a master’s degree in Strategic Communications.

Experience

Ten years of clean energy communications and consulting for a better world.

University of Minnesota Extension RSDP

CERTs Communications Manager | 2014 – Present
CERTs Communications Coordinator | 2010 – 2014

Create, implement, and evaluate communications plans for the Clean Energy Resource Teams (CERTs). Develop and execute outreach strategies for diverse range of stakeholders. Track program performance and adjust approaches as needed. Lead public relations and media relations and act as key spokesperson. Manage marketing, social media, websites, design, writing, and conferences. Build and sustainpartnerships across sectors. Hire and direct communications staff.

The Minnesota Project

Clean Energy Program Coordinator | 2008 – 2010
Clean Energy Program Assistant | 2007 – 2008

Act as lead communications and research staff for suite of clean energy programs, including CERTs. Manage education and outreach via events and conferences, websites, social media, and email marketing. Convene diverse partnerships for policy and implementation efforts.

Private Consulting Business

Communications Specialist | 2006 – Present

Provide website, design, marketing, and PR services to several companies.

  • Clean Energy Economy Minnesota
  • Midwest Renewable Energy Association
  • U of M Office of the Vice President for Research
  • Great River Greening
  • Madison Equities
  • RE-AMP Network
  • Northland Sustainable Solutions
  • World Citizen

Education

We’re always learning.

University of Minnesota School of Journalism

Strategic Communications, M.A. | 2012 – 2014

Degree focused on study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. Personal research emphasis on consumer decision-making for renewable energy.

University of St. Thomas

English Writing + Geography, B.A. | 2003 – 2007

Double major in English with a writing emphasis and Geography, minor in Environmental Studies. Graduated summa cum laude with honors.

Skills

Here’s what I’m really good at:

Core

Planning + Evaluation
100%
Education + Outreach
100%
Relationship Management
100%
Content Management
100%

Strengths

Leadership
100%
Team Building
100%
Public Relations
100%
Writing + Editing
100%
Event Planning
100%
Public Speaking
80%

Technical

Project Management
100%
Graphic Design
100%
Social Media
100%
Email Marketing
80%
Web Design, UI/UX
80%
Video Work
60%

Software

Microsoft Office
100%
Adobe Creative Suite
100%
Wordpress
80%
Drupal
80%
Salesforce
60%
ArcGIS
60%